Our activity derives from the idea and work of Silvano Serafino Franceschi who in the mid-50s started his farming business in Tuscany.
In the early 60 's, in collaboration with Francesco Pelosi it began the activity of processing, packaging and distribution of carrots in most Italian fruit and vegetable markets.
The collaboration between the company and other agricultural realities, developed in areas of greatest interest for that time as Abruzzo, the region of Chioggia and Sicily. Here, since the 70 's, the company has been directly producing with its own farm.
In 1983 the company was taken over by his sons who followed the evolution of the market, bringing the product in the large organized retailers.
Today we can take care of the entire production chain.
The merit is of our farm Green Passion, which directly cultivates in Tuscany where we are the only ones producing carrots, and we also participate and take care of the carrot production in the most suitable areas in the rest of Italy.